The Delight Manifesto
Delight isn’t just a fleeting emotion, it’s a movement.
We call it Delightism.
A way of seeing, creating, and connecting that puts joy, wonder, and meaning at the heart of how we experience the world.
In a world optimized for efficiency, speed, and outcomes, Delightism offers a different lens—one that values presence, emotion, and the small moments that make something unforgettable.
It’s not about adding more, but about noticing what truly matters.
As we explore what Delight can do, and be, we’ve begun to define a set of principles.
Not as rigid rules, but as touchstones.
Ideas that help us navigate, stay curious, and shape with intention.
The Principles of Delightism
a peak emotional moment.
It marks the high point of an experience—defined by its intensity, clarity, and meaning.
It marks a high point of an experience—sometimes bold and central, sometimes quiet but unforgettable.
good.
It’s good for people, and good for the practice of design—because what feels good, lasts.
the ultimate goal.
Whether born from nature, human interaction, or artificial systems, the pursuit of Delight elevates any experience.
universal, but elusive.
Like beauty, it’s instantly recognizable, yet difficult to define. It moves across cultures and contexts, quietly powerful.
layered.
It arises when our senses, emotions, motivations, and values fall into sync—when the internal and external resonate.
Delightism is still unfolding.
We’re learning as we go, observing, experimenting, refining.
It’s a living perspective, shaped by every experience, and always in motion.
Where does Delightism begin?
Learn about the elements that work together to create Delight.