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We are team of designers, researchers, creative technologists and entrepreneurs, intrigued by the potential of enhancing the quality of life through Delight.

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third-edition

Delight Atlas Report

at Milan Design Week 2024

15 - 21 APRIL 2024

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An independent exploration by Innovation by Design and a team of young, curious and talented Delight Agents searching for surprising, beautiful, relaxing or recharging Delightful Experiences during the Milan Design Week 2024.

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What-is-Delight-Pill

"Delight is the result of an emotional choreography that accompanies each experience."

#9DelightExperiences

1_FOCUS_
2_UNITE
3_FEEL
4_ENGAGE
5_EXPRESS
6_LOVE
7_COMPETE
8_CHALLENGE
9_EXCITE_

"Delight, just like Beauty,
can be appreciated,
but can it also be designed?"

We are carrying out an ongoing Design Research Project based on four D’s

define

What is delight? How do we feel delighted?

What are the building blocks of a Delightful Experience and their mutual interactions?

Output:
Delight Framework Model

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What personal and cultural factors influence achieving a state of delight?

Output:
Value Map and Communitas Profile

describe

How can we represent and visualize the emotional and sensory dynamics that constitute the building blocks of a delightful experience?

Output:
Delight Experience Dashboard and Score

design

And even more ambitiously, how can we design delightful products, services and experiences from a humanistic and universal perspective?

Output:
Emotion Wheel and Sensorial Palette Tools

View the highlights on

Digital Edition Only

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