design Delight
How can we create with Delight in mind?
This act brings everything together, turning research and insight into intentional design.
Here, we translate emotional goals into tangible decisions.
What should the experience feel like?
How do we align sensory cues with the kind of delight we want to spark?
Emotion Wheel
Feeling the Emotion of Delight
Delight is the right composition of emotions.
The Emotions Wheel is a combination of emotion theory both in the field of psychology and design that can be useful to define the relation between emotions and colors. Emotions define the way in which the Delightful Experience is perceived and appreciated.
The Emotions Wheel is a tool that associates different colors with various positive emotions that can be derived from a delightful experience.
The wheel is divided into 9 main families of emotions which can be further divided into sub-emotions.
Sensorial Palette
A design tool to guide the emotional tone of products and experiences through sensory and aesthetic choices.
It’s where strategy meets sensibility; designing not just for looks or function, but for feeling.
Use it to
- Align desired emotional outcomes with visual, tactile, and sensorial inputs.
- Explore how textures, shapes, and colors correlate with nine emotional families.
- Inspire mood-building and creative direction grounded in emotional intention.
Key Output
Sensorial Palette
