describe Delight
How do we make the intangible visible?
Delight is often felt before it’s understood.
This act is about giving form to those sensations; mapping how Delight flows through an experience, and what elements contribute to its emergence.
We explore the anatomy of Delightful Experiences by breaking them down into their fundamental parts.
How does the experience behave?
What dynamics shape the interaction?
What qualities leave a mark?
Journey Wheel
Focusing on the Journey of Delight
The Journey Wheel is a tool that helps to visualize, analyze and understand the dynamics of a delightful experience. The emotional envelope is represented by associating to each phase of the experience a specific sensorial and emotional label, so that to show simultaneously the key qualities and how they evolve in time of a Delilghtful Experience.
A score template helps organizing the emotional envelop on a timeline, and to annotate: quality, duration and transition.

Building Blocks Canvas
A practical tool to deconstruct and compare the architecture of Delight.
It’s a method for turning fuzzy feelings into design insight; revealing how Delight is structured and how it can be reshaped.
Use it to
- Visualize the key qualities and behaviors of an experience.
- Analyze how social context, emotional dynamics, and sensory triggers interact.
- Compare experiences by observing how their building blocks are arranged.
Key Output



