decode Delight
What shapes our sense of Delight?
Delight isn’t universal in how it’s perceived, what delights one person might go unnoticed by another.
This act investigates the deeper layers behind that: the values, motivations, and cultural narratives that shape how people experience and define Delight.
By decoding these personal and collective filters, we uncover what makes Delight meaningful to different communities, and how design can align with those diverse perspectives.
Value Map
Mapping the Value of Delight
Value attribution is a cognitive process due to the fact that humans are motivated to assign causes to their actions and behaviors.
The Value Map summarizes key elements of a Delightful Experience, their correlations to the different types of pleasure experienced, and recurring patterns in the value attribution chain. It is a multidimensional research tool that can be used at different scales and at different level of complexity for product and/or concept evaluation.
The Value Map tool helps orchestrate and design new delightful experiences for a particular target group by indicating the correct and relevant mix of ingredients, motivations and type of delight to use in order to elicit a certain type of delight.
Value Mapping
A dynamic framework that reveals how values, motivations, and Delight Ingredients interconnect across different types of Delight.
Use it to
- Assess the delight potential of a product or concept.
- Orient the design process using patterns drawn from hundreds of case studies.
Key Output
Value Map
Community Canvas
A structural lens to understand the psychology, rituals, and beliefs of real communities.
Use it to
- Test your assumptions
- Uncover shared practices
- Align your design with the lived culture of your audience.
Key Output
Communitas Profile
