define Delight
What is Delight? How do we experience it?
This first act lays the foundation for the entire exploration.
We start by identifying and mapping the core components that make an experience delightful; those emotional structures, interactions, and intentions that elevate a moment beyond the expected.
It’s a process of naming and framing. By recognizing what Delight looks and feels like, we begin to make it observable, shareable, and eventually, designable.
Experince Catalogue
From Delightful Moment to Delightful Experience
The Delightful Experience Catalogue is a selection of 150 best practises organized into 9 delightful experiences categories. The catalogue is a database of Delightful Experiences best practises that can be used for analyzing the DE qualities of a given solution by comparing it with existing practises and examples.

Delightful Experiences Catalogue
A curated collection of 150 best practices across 9 Delight Categories.
- This catalogue serves as a benchmark.
- Each category shares a similar Experience DNA that defines the core qualities of the experience.
- A reference library of real-world examples that exemplify different forms of Delight.
- It helps us analyze existing experiences and evaluate new ones by comparing them with proven patterns.
- Whether you’re designing, researching, or simply exploring, it’s the starting point to ground your intuition in evidence.
Key Output

Delightful Experiences Framework
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