The Delightful Experience (DE) Framework
The Delightful Experience (DE) Framework
What makes something truly delightful?
Explore the Delight FrameworkWe started mapping Delight not just as a feeling, but as something observable—an experience that can be designed.
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What is a Delightful Experience?
Explore the Delight FrameworkA Delightful Experience (DE) goes beyond utility. It sparks joy, wonder, or meaning—inviting us to enjoy the experience itself.
It emerges from the interaction between a person, a product (or system), and the context. -
What influences a DE?
Explore the Delight FrameworkDelight is shaped by what surrounds us and how we experience it.
Two key forces come into play:
- Material-Culture – shared meanings in objects, spaces, and systems.
- Phenomenology – our personal perceptions, emotions, and memories.
When these align, Delight happens.
So… how is Delight actually created?
Explore the Delight FrameworkWe started mapping Delight not just as a feeling, but as something observable—an experience that can be designed.
What Type of Delight Do You Feel?
Delight isn’t one-size-fits-all.
Delight Takes Many Forms
It shows up across the mind, body, values, and relationships, revealing itself through how we think, feel, connect, and understand the world.
Delight reveals what resonates
As you explore Delight, you’ll begin to see its patterns:
Some moments spark your curiosity, others awaken your senses.
Some resonate deeply with your identity, while others bring you closer to those around you.
The Four Delight Types
These are the core dimensions where Delight lives—mental, physical, aspirational, and relational.
They help us understand how we most deeply experience joy, meaning, and connection.
Which Delight Type speaks to you?
Psychological delight
Delight lives in clarity, mastery, and mental challenge.
Solving a Rubik's cube
Forest walk
Playing a musical instrument
Stargazing
Physical delight
Delight lives in the body, through sensation and physical pleasure.
Drinking coffee
Roller coaster
Playing a sport
Massage
Aspirational delight
Delight lives in integrity, meaning, and purpose.
Looking at Art
Beach Clean up
Meditation
Charity
Relational delight
Delight lives in others, and in being seen.
Spending time with friends
Playing with pet
Playing as a Team
Giving a gift
Methodology of Delight
Our methodology is structured around four research acts—modular and flexible steps we use to investigate and shape Delight.Each act generates specific outcomes and can be used independently or in combination.
Learn More about the Delight Methodology-
define Delight
What is delight? How do we experience it?Key Output
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decode Delight
What shapes our sense of delight?Key Output
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describe Delight
How do we make the intangible visible?Key Output
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design Delight
How can we create with delight in mind?Key Output
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Delight Atlas
The Delight Atlas is where we turn research into playful, real-world adventures!
Each edition explores a different theme to discover how Delight takes shape in everyday moments — today through design and art… tomorrow, who knows? Food? Music? Cities?
Explore what we’ve found so far!
